Nowadays, every business and individual has a website. Businesses are selling their value proposition and their products through their websites. An ecommerce website is a tool for brand building and online sales.
Therefore, all the below mentioned points should be taken care of while Designing an ECommerce Website:
Visual Design
We have always heard that the first impression is the last impression, thus, it is very important to have a great first impression when a customer lands on your ecommerce website. Visual Design has the power to attract customers and keep them on the website wanting for more. A great design can be created with proper arrangement of font color, size, contrast, images and videos along with the right placement of content.
Often, a visitor abandons the shopping cart midway without making a purchase, a good website design helps in reducing cart abandonment. An ecommerce website should be structured in a way that the customers can understand the product catalog and have a good user experience while they navigate through the website.
Therefore, a retail enterprise should ensure that they choose a good website design template or get it customized as per their needs.
Simplicity
A lot of retailers get confused and think that an ecommerce website is a complex web platform which is NOT. The simpler your website, the easier it is for customers to understand. Sometimes, on large websites, it becomes very difficult to navigate between product categories especially when the categories are huge in number.
Just think of a situation when you go to a store to buy some groceries and you are just roaming around in different aisles and unable to find the product. Same way if your website is not easy to understand, the customer will keep roaming on different web pages to find a product. Hence to avoid such a situation a retailer should ensure that his solution provider lays down a clear site map first.
Poor Ecommerce Websites are often a result of a lack of communication between the retail enterprise and the ecommerce solution provider. Hence, a retailer should take time and chart out his business requirements and objectives with his solution provider. This helps to ward of complexities and keep the website simple and user-friendly. The ecommerce solution provider would also need to understand the complete retail business operation along with the organizational structure.
Adaptive to different devices
As technology is advancing, new devices are being launched every day. A customer can land on an ecommerce website from any device like say a mobile, a tablet or a desktop. Therefore, the website must be adaptable to all screen sizes to avoid the loss of customers.
Website loading time
Web page loading time is directly proportional to retail sales. If an ecommerce website takes more than 2 or 3 seconds to load then most of the customers are likely to go away resulting in lower sales. It is one of the very important factors influencing user experience and often most neglected.
A retail enterprise should check with its ecommerce solution provider and implement ways to improve website load time. For example, if an eCommerce Website is quite large and takes time to load then there are different ways to optimize and compress the content resulting in reduced load time.
Designing a high-converting website is not always a piece of cake and if the website you are making is an ecommerce store, then it can be even more complex and time-consuming.
HOW TO CHOOSE THE BEST ECOMMERCE WEBSITE DESIGN TEMPLATE
Here are a few tips that retailers need to keep in mind while choosing an ecommerce website design template
- Responsiveness and a well-thought device-friendly experience
- Valid and clean template that minimizes vulnerabilities
- Best SEO optimization of the template.
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